3rd place / UNIQUE ART CONTEST 2023
Organized by Fernet Branca
The habitual use of a unique word: fernet. A quest that doesn't stem from the theoretical, the correct, or the expected, but rather from its popular usage and how consumers have embraced it. A request to the bartender, the waiter, or a bit further back, the barman. Hence its aesthetic with a retro reminiscence, which with a simple code, exaggerates the word just as we pronounce it in Córdoba, "ferné", seeking not only the visual impact on those who face it but also the mental association and projection of its cultural/popular significance.
