QUADE BOOKSTORE.
Quade is a bookstore situated in Cordoba, Argentina, where our collaboration has spanned nearly a decade. Recently, we undertook the task of crafting a fresh brand identity, aligning with their vision for the grand opening of their latest store.
A VERTICAL ORIENTED IDENTITY, DESIGNED FOR BOOKSTORE ENTHUSIASTS.
The new logo for Quade is intentionally vertical. Wondering why? It's a subtle acknowledgment to the loyal customers who regularly visit the bookstore. They understand that a visit to the library often involves tilting their heads to explore the shelves, and our vertical logo captures that immersive and familiar experience.
Yes, you might have to tilt your head a bit to read our logo. But for bookstore enthusiasts, we know that's just the way it is. (The neck is already used to it.)
QUADE KIDS
Under the brand Quade, we create a mini-identity designed for the little ones. For Quade, the children's section is very important; throughout the store, the lower part of the shelves is painted yellow with the aim of being within the reach of children's hands and easily identifiable.
There is also a special reading area for which we have created applications and graphic decor.
Architecture & Interior Design: Aft Arquitectos
Concept + Rebrand: Clara Quinteros
Illustrations: Frédéric Laurent
Art Direction & Graphic Design: Clara Quinteros
Photography: Gonzalo Viramonte
Córdoba, Argentina.
