QUADE BOOKS
Miami, Florida, US
2024
Miami, Florida, US
2024
I have been collaborating with this client for over a decade, and this year, for the first time, they opened a new store in Miami. The brand is already well-established in Argentina, but this time, it was necessary to make some adjustments to include "Books" as part of the brand.
Packaging has always been important for Quade Books, so we redesigned the new bags along with a fresh set of stationery, postcards, and bookmarks that accompany the books.
To better resonate with the Miami market, we decided to incorporate a lot of color and move away from the slightly rustic or vintage look we've used in the past. I created different textures reminiscent of book pages—closed books, spines, folded pages, and more—that serve as backgrounds for various applications. The copywriting, with a touch of humor, was also crafted specifically to align with Quade's classic tone of voice.
The full project included logo, stationery (postcards and bookmarks), and graphic applications for the store.
Architecture & Interior Design: Aft Arquitectos
Art Direction & Graphic Design: Clara Quinteros
Miami, Florida, US.
2024
