8 Round is a french company focused in high value added PR and public affairs centered on Africa, both corporate and institutional. The name born in reference to the historic fight between Ali and Foreman in Kinshasa in 1974. Ali knocked him out in 8 rounds. This is mostly because this fight might have been Africa's most glorious mediathic hour in the 20th century: it was the most widely watched live event of all times at the time (at 1billion, twice as much the number who watched Neil Armstrong walk on the moon).

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