WE MAKE IT POP!
Immersive experiences for emerging brands.
Immersive experiences for emerging brands.
For this project, I developed the concept, naming, and visual identity for We Make It POP!, a platform that empowers brands and creators through immersive pop-ups, events, workshops, and networking opportunities—focusing on design, art, and architecture.
The identity was designed to literally make it POP: a bold and vibrant visual system that stands out with a dynamic color palette, unconventional studio photography, and creative copywriting. I crafted a flexible and surprising visual language, where the logo changes colors and text elements appear randomly across the graphics, creating a striking and engaging experience.
I embraced POP in all its forms—from Japanese pop-up paper techniques and the Pop Art movement to the pop! of bursting popcorn. The result is a distinctive identity that stands out, connects, and amazes—empowering brands and makers to truly make it pop!
Brochure
We make it POP!
2025. Córdoba, Argentina.
Concept development, naming and brand identity: Clara Quinteros
Photos: https://unsplash.com/
